Projects
These samples, created during my undergraduate studies, demonstrate my skills in written communication, research, leadership, and collaboration. From leading a digital marketing campaign proposal to producing sustainability-focused press releases and newsletters, these projects reflect both my academic training and my ability to apply marketing concepts in practice.
01
Campaign Proposal: Set Active
Developed and led a campaign proposal to improve customer trust and brand image by promoting SET Active, a health-focused brand targeting college students and emphasizing the importance of a balanced, healthy lifestyle.
02
Newsletter: Girlfriend Collective
Created a professional newsletter showcasing the importance of sustainability practices and the circular fashion movement, while also highlighting product updates, eco-conscious initiatives, and sustainability as a whole.
03
Press Release : Girlfriend Collective Recycling Program
Drafted a sample press release introducing the Reuse. Recycle. ReGirlfriend program, highlighting the brand’s commitment to sustainable activewear, reducing textile waste, and partnering with a nonprofit.